Search Results for: sodastream

Arabs & Jews celebrate together at SodaStream

Posted on June 24, 2018

Israel’s Sodastream is using its employment model to show that coexistence between Jews and Arabs is possible in the region. https://www.youtube.com/embed/tH4uT-6Icto?rel=0

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SodaStream wins Sustainability Award

Posted on January 7, 2018

Israel’s SodaStream has been recognized as a 2017 Sustainability Award Product winner by the Business Intelligence Group for its line of eco-friendly sparkling water makers. Studies show that SodaStream owners save an average of 550 plastic bottles each year. https://www.prnewswire.com/news-releases/sodastream-wins-2017-business-intelligence-group-sustainability-award-300544035.html

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Co-existence is flowing at SodaStream

Posted on December 24, 2017

Nice article on Israel’s SodaStream, highlighting the excellent relations within company’s multi-ethnic workforce. For example, the 22-year-old Bedouin female team leader who supervises two Bedouin men, a Palestinian Arab, a Jewish woman and a Russian. https://www.bloomberg.com/news/features/2017-12-20/how-sodastream-makes-and-markets-peace

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Sodastream launches sparkling wine

Posted on December 3, 2017

Israel’s Sodastream has launched ‘Sparkling Gold,’ a fine alcoholic concentrate to be added to sparkling water. The new alcoholic beverage contains 10% alcohol and resembles the taste of a fruity Riesling wine. Sparkling Gold is being piloted in Germany and … Continue reading →

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SodaStream’s Homoschlepiens ad

Posted on July 23, 2017

Watch Mayim Bialik (star of “The Big Bang Theory”) in her new commercial for Israel’s SodaStream.  She humorously demonstrates how buying water and fizzy drinks in plastic bottles “makes no sense”. https://www.youtube.com/embed/Z-yfuSnUz6Q?rel=0 http://jewishnews.timesofisrael.com/mayim-bialik-time-travels-in-funny-new-sodastream-commercial/

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SodaStream rehires 74 Palestinian Arab workers

Posted on May 28, 2017

Israel’s SodaStream relocated its factory from Mishor Adumim in Judea to Rahat in the Negev, due to BDS pressure, 500 Palestinian Arab workers lost their jobs to Bedouin Arabs. Now the Israeli government has granted work permits to 74 of … Continue reading →

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SodaStream’s inclusive packaging

Posted on March 12, 2017

SodaStream is a proud Israeli company, and keeps its Israeli identity at a high profile. Its new packaging will include a picture of the Israeli flag, accompanied by the caption: “This product is made by Arabs and Jews working side … Continue reading →

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Sodastream hires hundreds of Arabs

Posted on August 30, 2016

Israel’s Sodastream was subjected to major boycott campaign when it employed hundreds of Palestinian Arab workers at its Maale Adumim site.  Since that factory closed, it has moved to the Negev where it now employs hundreds of Bedouin Arabs. http://www.timesofisrael.com/sodastream-hires-hundreds-of-new-employees-in-southern-israel

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Sodastream launches home-made beer system

Posted on June 5, 2016

Israel’s SodaStream has launched its new home beer system, the Beer Bar. It produces a 4.5% alcohol beer called Blondie using sparkling water and a unique beer concentrate.  A one-liter Blondie bottle yields approximately three liters of beer. http://www.globes.co.il/en/article-sodastream-launches-home-made-beer-system-1001128835

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Sodastream announces healthier beverages

Posted on February 15, 2015

Israel’s Sodastream is launching new lines of products made of all natural flavors and ingredients, less sugar and no preservatives.  The reduced calorie, zero calories, nutritional supplements and lightly sweetened water series will be launched this spring, initially in Israel. … Continue reading →

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