No, not a new washing powder. Jerusalem’s Israel Museum is using Israeli on-line shopping app Zeekit (see here) to generate a virtual reality personal fashion show featuring pre and post-state clothes. Museum visitors take a “selfie” and in five minutes can see themselves wearing the exhibits.
https://www.timesofisrael.com/israel-museum-uses-app-to-bring-old-clothes-alive-at-fashion-exhibit/
https://www.timesofisrael.com/israel-museum-exhibit-puts-decades-of-israeli-fashion-on-runway/