How to give a positive message about Israel

Posted on: Sunday, March 6th, 2016

Gerald Ostrov, CEO of the reThink Israel Initiative, spoke at the recent Jerusalem Conference of Presidents. reThink Israel is targeting, via social media, the 70% of Americans who don’t know, don’t care and aren’t interested in Israel. reThink Israel focuses on “food, nature, arts, lifestyle, health and innovation. (See my Oct 2013 newsletter)