(Thanks to Israel21c) Israeli outdoor events planner Ilan Elmaliach’s failed attempts to erect a tent gave him the inspiration to design a portable aerodynamic sunshade that no sea breeze can dismantle. Similar to a parachute, the Israeli-made, Otentik flows with the wind rather than fights against it.
http://israel21c.org/culture/the-sunshade-that-keeps-beachgoers-safe/