Israel’s RideOn has been selected to represent Israel in the grand Olympic startups final in Rio 2016. RideOn develops augmented reality (AR) products for sports and outdoor activities (see previously). In the finals, RideOn will compete against seven international winners.
http://www.globes.co.il/en/article-rideon-wins-israel-startup-olympics-1001128003
http://www.timesofisrael.com/israels-rideon-to-compete-in-rio-tech-olympics/