Israel’s SimilarWeb has launched SimilarWeb Portrait – smart software that builds up a (non-identifiable) profile of a human computer user. This allows app developers to tailor their apps to give a friendlier user experience, from the moment they are installed.

http://www.martechadvisor.com/news/similarweb-launches-similarweb-portrait-to-empower-app-developers-with-instant-audience-insights/