Does your fridge know that you’re hungry? Does your shirt know how you feel? Does your car talk to you? The IoT (Internet of Things) can connect almost everything to the Internet. See here AutoTel (car rental), Prisma Photonics (fiber sensing) and Quickwy / Nexite (clothing tags).
https://www.youtube.com/watch?v=Me8lXvKtgTw
https://www.autotel.co.il/en/#