Israel’s Practical Innovation works to commercialize the potential of traditional industries that are not hi-tech. It helps them build their next generation of products, to find growth engines and profitable products. Supported by the Israel Innovation Authority, it has launched over 80 products.
https://www.israel21c.org/traditional-industries-get-a-sexy-innovation-makeover/
https://www.en.practicalinnovation.co.il/site/index.asp?depart_id=347702