Israel has launched its first-ever international “green” campaign, to promote its achievements in environmental technology. 10-second adverts on CNN stress that Israel is a leader in the development of green technology and that Israeli innovations in the field are used the world over.
http://www.ynetnews.com/articles/0,7340,L-4245872,00.html
http://www.youtube.com/watch?feature=player_embedded&v=-m4Fn3lT2eg