US car manufacturer Ford is holding its own hackathon, the Ford AppLink Challenge, for Israel’s tech community to develop new technologies for Ford Sync Systems in the company’s new models. Winners get cash or a new Ford Fiesta. Toyota and Hyundai ran similar recent events. Ford is also to install Israel’s HearMeOut in its vehicles. HearMeOut posts audio clips on social networks.
http://www.timesofisrael.com/ford-seeks-connected-car-apps-with-a-start-up-nation-twist/