Busy women entrepreneurs who haven’t time to spend trying on cosmetics can now use the app TryItOn from Israel’s EZ Face. It connects to a database of 25,000 beauty products. Take a selfie in the store and then scan the Universal Product Code (UPC) of any cosmetic to see what it would look like.
http://www.timesofisrael.com/app-promises-a-better-makeup-job-from-a-selfie/