Israeli start-up KitLocate has built a location system that lets retailers find shoppers in their area and offer them deals and coupons. The innovative software won KitLocate $25,000 in a competition sponsored by MasterCard Israel and Israel Advanced Technology Industries (IATA).
http://www.timesofisrael.com/mastercard-gives-25k-start-up-prize-to-israeli-location-tech-company/