UN prize for Israeli advertisement

The United Nations has granted Israeli advertising company Baumann Ber Rivnay a gold medal for its campaign, Blood Relations. The campaign brought bereaved Israelis and Palestinians together for a blood drive. Blood donated from Israelis went to Palestinian patients and vice versa.
http://www.ynetnews.com/articles/0,7340,L-4222509,00.html
http://www.youtube.com/watch?v=2qwFOsCf1NE

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