Hana Rado, Tel Aviv COO of global ad agency McCann, has developed a database called “Persona” of 700 women who are qualified to speak on conference panels. Rado has also launched a national campaign to increase the representation of women speakers to 50%.
http://fortune.com/2015/10/06/mccann-tel-aviv-women-on-panels/ http://www.persona.org.il/