I reported previously (see here) on Ido Aharoni when he was publicizing Israel’s achievements in his work at the Israeli embassy in New York. Now at New York University, Professor Aharoni is still “changing the conversation” with his “Birthright for academics” program to positively rebrand Israel.

https://jewishnews.timesofisrael.com/jn-meets-ido-aharoni-the-nation-brander-intent-on-making-israel-cool/