Building business relationships with Africa is a win-win, both for Israeli start-ups and for the Africans who will benefit from technology. The Pears Challenge encourages Israeli start-ups to connect with the needs of Africans, developing solutions in agriculture, health, water, ICT, education, and renewable energy.
http://www.timesofisrael.com/africa-the-next-big-destination-for-israeli-start-ups/