Haifa-based Pico (not the Jerusalem Pico) has developed technology to turn engaged, anonymous sports and entertainment fans into marketable customers. It is working with 60 global sports teams such as LA Clippers and Borussia Dortmund. It has just joined the SAP.io foundry in Munich.
https://www.calcalistech.com/ctech/articles/0,7340,L-3867813,00.html