Success in measuring success

Israel’s AppsFlyer allows mobile advertisers to see how well (or badly) their latest campaign performed from any source (e.g. Facebook, email etc.)  The software has been installed on 98% of all smartphones – 2.1 billion devices. AppsFlyer has just raised $56 million of funds and its business is flying!

https://www.youtube.com/watch?v=W9rzspOIj28

https://www.appsflyer.com/pr/appsflyer-raises-56-million-advance-marketing-measurement-mobile-era/

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