Richard Branson sells Israeli water filters

UK entrepreneur Richard Branson is marketing Israel’s Strauss water filters as “Virgin Pure”. The device sits on your kitchen surface and dispenses filtered hot or cold water on demand. Branson hopes it will rival the Hoover vacuum cleaner as the gadget that changed British homes.
http://www.greenprophet.com/2012/07/virgin-pure-water-bar/
http://www.youtube.com/watch?v=pvKmTfms894&feature=player_embedded

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