6,000 Israelis attended the opening of a huge Decathlon sporting goods chain branch in Rishon Lezion – its first in Israel. Decathlon’s business model is to provide good value prices, mainly through private brands and own-name sporting goods, rather than through leading well-known brands.

http://www.globes.co.il/en/article-huge-lines-at-israels-first-decathlon-store-1001202997