Mars Inc, manufacturer of M&M’s, Snickers, and Skittles, has partnered Jerusalem Venture Partners (JVP) to pursue innovative food tech solutions in Israel. Mars will back Israeli startups, plus work with Israeli academic institutions, such as the Hebrew U, Weizmann and Technion.
http://nocamels.com/2019/05/snickers-mars-deal-jvp-israeli-food-tech/