I reported previously (2nd Feb) about Alexander’s Gaza Border Beer, made from wheat that had survived the Gaza fires.  The beer and its campaign were so popular, that it sold more in one week than Alexander normally sells in six months.  The video also won an International “Webby” award.

https://www.youtube.com/watch?v=sfWQotU5ltI

https://www.israel21c.org/heartwarming-israeli-bus-and-beer-videos-win-webby-awards/