Israel’s app-based company Gett is offering black cab rides between Manhattan’s 110th Street and Battery Park for just $10 plus tax and tip, irrespective of traffic. Gett is expected to take much of the business from current market leaders Uber and Lyft.
http://www.amny.com/news/business/gett-brings-10-rides-to-nyc-car-service-war-1.10534076