Israel’s Jinny is a discovery engine for your TV. It suggests programs that match your taste and mood. It has now teamed up with Swisscom for integration into On Demand and live TV.
http://www.embassyofisrael.co.uk/commercial/2012/07/10/swisscom-teams-up-with-israels-jinni-to-bring-semantic-discovery-to-live-tv-vod-subscribers/