The spicy Israeli condiment schug (or zhoug) has been named by Forbes magazine as the top global culinary trend of the year. The Yemeni hot sauce has experienced a 129% increase in social mentions in the US from 2017 to 2018.

https://www.forbes.com/sites/gilpress/2019/02/13/zhoug-is-the-new-sriracha-and-other-trends-discovered-by-ai-food-tech-startup-tastewise/

https://www.youtube.com/watch?time_continue=1354&v=jcfcZh1ataM