This Canadian magazine has found some innovative Israeli companies that I hadn’t previously heard of. Interlude allows you to choose the direction that a video takes – thus increasing viewer retention. Wibbitz actually creates a youtube video from the text on a website.
http://whatsyourtech.ca/2012/10/25/israeli-tech-startups-start-small-but-are-thinking-big/
http://interlude.fm/
http://www.wibbitz.com/