Having discovered that few Chinese own an oven, Israel’s Ronen Mechanik launched Uga Uga (Uga = Hebrew for “cake”). Chinese users order cake-baking kits for use in their rice cookers. 4,000 kits have already been sold since the website’s launch – just through word of mouth.
http://www.timesofisrael.com/israels-ugauga-helps-chinese-bake-cakes-in-rice-cookers/