At the event to announce the $3.2 billion takeover of his company, SodaStream’s CEO Daniel Birnbaum honored his father. Ervin Birnbaum survived the Shoah, sailed on the infamous Exodus and founded the award-winning She’arim Netanya charity supporting Russian Olim.

https://www.jpost.com/Israel-News/Exodus-survivor-inspires-son-who-sold-SodaStream-for-32-billion-565688

http://esra-magazine.com/blog/post/shearim-netanya