The Israeli social-enhanced satellite navigation traffic guidance system is to launch in the world’s largest country. 20% of Israelis and 7 million Americans use Waze. Also a 21 minute overview film.
http://www.vccafe.com/waze/waze-raises-30m-to-expand-into-china/
http://www.youtube.com/watch?v=GZPnN1zDtZg&feature=player_embedded