I reported previously (Nov 2012) about the TyreCheck app from Israel’s Neomatix. Now Neomatix has beaten 218 mobility startups from all over the world to win the €25,000 Shell Bright Energy Ideas Challenge.
https://www.youtube.com/watch?v=hZ2Ve8kM_Tc
http://www.timesofisrael.com/shell-awards-top-prize-to-israeli-tire-technology/