Israeli start-up HopOn, will allow cyclists in Tel Aviv to rent from bicycle rental service Tel-O-Fun and pay by smartphone. Users of the app will be able to unlock the bicycles at the touch of a smartphone button, with no need to physically appear at the machine or wait in line at the rental station.
http://www.globes.co.il/en/article-hopon-a-tel-aviv-bike-using-a-smartphone-1000970505