(Thanks to NoCamels) Clothing-size company Upcload was co-founded by Asaf Moses, an Israeli living in Germany. It has been named as German Start-up of the Year for its technology that allows Internet users to comfortably measure their body dimensions at home, using a standard webcam. The details can then be automatically passed on to clothing websites the users want to purchase from.
http://nocamels.com/2012/01/winning-online-shopping-startup-says-goodbye-tailors-hello-webcams/