Israeli start-up Manage Your Trip collects, collates and analyzes data to determine the pluses and minuses of a tour, a guide, a venue, a restaurant, a bus company, and many other factors. The system is geared not only to provide tourists with a better experience – but tour organizers with bigger profits.
http://www.timesofisrael.com/big-data-makes-for-happy-tourists-israeli-start-up-says/