Israeli startup Mixed Place develops mixed reality technology in which digital content is inserted into the physical world. Applications include tourism, shopping, entertainment and much more. Mixed Place’s clients include European retail giants Billa and Ahold-Delhaize.

https://www.timesofisrael.com/mixed-reality-startup-sees-blend-of-virtual-and-real-worlds-becoming-dominant/

https://www.mixed.place/

https://www.youtube.com/watch?v=QrCPom7p1ew