(thanks to Israel21c and Globes) A new Israeli app called Zappix takes the frustration out of automated customer-service call centres, by putting menu choices into a visual screen on your phone. No elevator music or wasted time; just press the menu option to get straight through to the department you want.
http://israel21c.org/technology/dial-zappix-for-customer-service/
http://www.globes.co.il/serveen/globes/docview.asp?did=1000751338