(Thanks to Israel21c) Riding a bus has never been easier. Tel Aviv’s HopOn has inserted beacons in 2,000 buses and soon at bike stations and other transportation hubs. Some 10,000 users have installed the app, allowing them to hop on a bus or bike without worrying about how to pay.
http://www.israel21c.org/headlines/riding-a-bus-has-never-been-so-easy/