Israel’s Novella has developed technology to grow nutritious botanical ingredients without having to grow the plant itself. Plant tissue is selected for high concentrations of specific vitamins and minerals. The cells are then cultured and amplified to produce pesticide-free, environmentally friendly products.

https://www.prnewswire.com/il/news-releases/nutri-tech-start-up-novella-leverages-advanced-technology-to-grow-botanical-ingredients-outside-the-field-301690076.html

https://www.novella.co.il/