Israel’s OrCam Technologies (reported here previously) has engaged soccer legend Lionel Messi to help promote its AI-based wearable devices to help the blind and visually impaired read texts. Messi will give free MyEye devices to the visually impaired and increase awareness of the plight of the blind.
https://www.calcalistech.com/ctech/articles/0,7340,L-3849011,00.html