The theme of the Milan Fair is “Feeding the Planet – Energy for Life”. Expo’s CEO Giuseppe Sala said, “The outstanding innovative expertise of Israel in the field of technology for agriculture in arid areas undoubtedly represents a huge added value for the development of the Expo’s theme”.
http://www.ansamed.info/ansamed/en/news/nations/israel/2013/03/14/Israel-boosts-Milan-Expo-efforts-combat-hunger_8397564.html