Israeli virtual reality (VR) tech firm WakingApp (see 20 Dec newsletter) is partnering with PPI Worldwide – that supplies novelty collectable toys to MacDonalds, Coca-Cola, Unilever and Nestlé. It will use WakingApp’s ENTiTi Creator to digitize its products and make “Happy Meals” even happier.
http://www.timesofisrael.com/happy-meals-to-get-happier-thanks-to-israeli-virtual-reality-tech/