Delegates at the SIAL 2012 Exhibition in Paris were invited to do just that at the Israeli pavilion. The Salon International de l’Agroalimentaire is the largest food innovation observatory in the world. Israel’s global brands and also its family-run businesses succeeded in attracting buyers from across the world.
http://www.embassyofisrael.co.uk/commercial/2012/11/01/sial-2012-a-food-adventure/