Yeruham and its first woman mayor (see here previously) are keen to put the once neglected Negev town on the hospitality map. One of the initiatives is Culinary Queens in which non-profit Atid BaMidbar (Future of the desert) empowers women to run home-based food businesses.

https://www.israel21c.org/culinary-queens-put-negev-desert-hospitality-on-the-map/