I reported previously (see here) on Israel’s Invertex which uses 3D imaging and Artificial Intelligence (AI) to scan your feet, so you always buy the right size shoes.  Now Nike, Inc. has acquired Invertex to help “create the most compelling Nike consumer experience at every touch point”.

https://www.timesofisrael.com/nike-buys-israel-computer-vision-startup-invertex/

http://www.globes.co.il/en/article-nike-buys-israel-computer-vision-co-invertex-1001231056