Marketing intelligence is worth millions

US firm Gilbarco has bought Israeli marketing intelligence company Odysii Technologies for $30 – 40 million. Odysii’s Impulse platform informs customers of the retailer’s in-house promotions at the Point of Sale – thus potentially generating more business.

http://www.globes.co.il/en/article-gilbarco-buys-israeli-co-odysii-for-40m-1001073548

 

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