NBC Olympics, a division of the NBC Sports Group, has selected Israeli ad provider Innovid (see here previously) to provide ad-management solutions for its presentation of the Tokyo Olympic Games.

https://www.israelhayom.com/2021/07/15/nbc-chooses-israeli-ad-manager-innovid-for-production-of-tokyo-games/

https://www.globenewswire.com/news-release/2021/07/13/2262043/0/en/NBC-Olympics-Selects-Ad-Management-Provider-For-Its-Production-of-Tokyo-Olympics.html