Visitors to Israel from India and China rises by 10-13% each year. But Israel’s Tourism Ministry wants more than double the 40,000 Indians and 47,000 Chinese by 2018. Its $1.6 million campaign in India portrays Israel’s uniqueness, culture, lifestyle and haven for vegetarians.

http://www.israel21c.org/israel-looks-to-the-east-with-new-tourism-campaigns/