Israeli startup Enroute develops an e-commerce add-on for smart mobility apps. It encourages passengers to do their online shopping while on the train, bus, or taxi, by rewarding them with credit for future fares. Enroute has just partnered with DB Regio, a subsidiary of Deutsche Bahn railway.
https://www.calcalistech.com/ctech/articles/0,7340,L-3754230,00.html