Big Vegan success

Just two months ago (see here) McDonald’s launched its new Big Vegan burger in 18 Israeli outlets. It has now expanded this to 40 of its 186 branches in Israel. The Big Vegan is produced by Osem-Nestle subsidiary Tivoll. McDonald’s is also marketing a double-size vegan burger.

https://en.globes.co.il/en/article-mcdonalds-israel-expands-vegan-burgers-to-40-branches-1001298645

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