Pro-Israel organization Stand With Us brought 10 leading international fashion bloggers to see Israel at first hand for the first time. Based at the Interdisciplinary Center Herzliya (IDC) in Herzliya, they visited Tel Aviv Jerusalem, the Dead Sea and met leading Israeli designers.
http://www.alternativenews.org/english/index.php/news/1003-israel-exploits-fashion-for-hasbara