Barbie goes digital

Toy manufacturing giant Mattel has teamed up with Israeli startup StartApp to help bring the iconic Barbie doll to an every-day digital “Barbie world.”  StartApp will develop emojis, stickers, wallpapers, gifs, avatars, memes and other mobile app themes for the app, which is available to download.

http://www.jpost.com/Business-and-Innovation/Tech/Israeli-startup-Mattel-bringing-Barbie-from-life-in-plastic-to-digital-Barbie-world-468218

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